GetResponse vs ConvertKit Comparisons: Here’s What You Should Know!

It looks like you’re hunting for the perfect email and lead generation tool, and you’ve found yourself at a crossroad:

GetResponse vs ConvertKit.

These two marketing automation tools will help you achieve similar basic goals. They can both help you grow your mailing lists, maintain your contacts, and even sell more products or services.

We will certainly seem a bit biased if we write this article on GetResponse, so we won't tell you which one to choose here.

Instead, we'll walk you through making your decision yourself. Since you are in the best position to make the right decision based on your needs, you need to be the caller.

In this article, therefore, we are going to make a detailed comparison between the two tools and their features, so that you can choose the one that best suits your needs.

Without further ado, here are the features to consider when trying to choose between GetResponse and ConvertKit!

Author's Note: This comparison is accurate as of January 14, 2021. We do our best to keep it as accurate as possible, and we check it regularly, however, if you want to familiarize yourself with what our competitors have to offer you should check it on their official website or contact their representatives.

Any marketing automation provisions from these tools?
Landing page capabilities, anyone?
What about their email marketing capabilities?
What about conversion funnels?
Which one lets you run webinars?
What’s their pricing like?
Which one offers ready-made templates?
Which one is best for bloggers?
Do they let you tag subscribers?
What about workflows?
Do they provide Web push notifications?
Which one helps you to run Facebook and Google ads easily?
GetResponse vs ConvertKit: full feature comparison
Wrapping Up

1. Any marketing automation provisions from these tools?

GetResponse

GetResponse Main User Dashboard

One of GetResponse’s most important features is its suite of marketing automation tools.

If you have an existing contact list with another marketing platform when you start using GetResponse, you can easily import your contacts using a CSV file or by integrating GetResponse with that other provider.

Then you can use our suite of automation features to immediately create email campaigns.

Our main dashboard offers two options: the 'Quick Actions', which allow you to create professional and smooth email marketing campaigns using predefined templates and triggers, or the main menu to take advantage of all the communication and growth tools of the suite.

navigation menu and quick actions on getresponse dashboard

And if you need ecommerce integrations, GetResponse is here for you. Our marketing automation workflows allow you to automatically send abandoned cart sequences, transactional emails, and even product recommendations to customers using triggers.

If you're new to marketing automation, you can start an interactive tutorial and quickly learn how to use conditions, actions, and filters. There are also a few pre-designed automation models to choose from.

GetResponse Marketing Automation Templates

Of course, you can create your workflows from scratch at any time.

For example, if a customer abandons their cart, the marketing automation workflow will trigger an abandoned cart email to be sent:

Cart abandonment flow in GetResponse Marketing Automation workflows.

You can also add items and conditions to these marketing automation settings using drag and drop, making it one of the easiest ways to create custom automation settings based on of your needs.

ConvertKit

ConvertKit is also equipped with a range of marketing automation tools that aim to simplify complex workflows.

Like GetResponse, ConvertKit has a drag and drop builder to help you build your follow-up emails and marketing campaigns. And if you don't know where to start or what your automation should look like, you can use one of the pre-built templates:

For example, if you want to create a permanent newsletter, this is what the predefined template looks like:

Example

If you want to change an event, action, or condition, you can easily customize the path.

The difference between the tools is that while both have a range of marketing automation capabilities, GetResponse also has a conversion funnel feature (which we'll dig into a bit more), which makes it easier to track the customer. automation to be used in certain circumstances. . ConvertKit does not currently have this functionality.

2. Landing page capabilities, anyone?

GetResponse

You can use GetResponse’s Landing Page Creator to create a landing page from scratch or, if you need help, customize one of over 100 ready-made templates.

GetResponse Landing Page Templates

In both cases, you will have access to our drag-and-drop editor where you can customize text and images, and add custom HTML, CSS or JavaScript code. And if you want to add external content like your Twitter feed or custom countdown timers, this feature lets you do that.

With the landing page builder, you can also:

structure your landing pages using sections
add content blocks for images, video, text and buttons
add static and contextual forms
add webinar registration forms
add a sense of urgency with countdowns
collect payments through our PayPal integration
add social sharing icons
add custom code elements using HTML, CSS or Javascript
preview your landing page to see what it looks like on a desktop or mobile device

Like our other templates, our landing pages are mobile responsive and you can hide or show items only for mobile or desktop devices.

We also make it easier to find your landing pages on search engines because you can change every element from the page title to the URL.:

Landing Page Settings

Our integrations with analytical tools like Google Analytics and Google Tag Manager give your page a better chance of showing up in search results.

On top of that, we have built-in A / B testing functionality to split your landing pages to see which main magnet or call-to-action button converts more leads.

Finally, since our marketing suite also includes tools like webinar software, landing pages fully integrate with these so that you can use landing pages as webinar registration pages and grow your business. mailing list even faster.

ConvertKit

ConvertKit also has a landing page builder as well as pre-built templates. However, there are far fewer models than the GetResponse offerings - only 18 to choose from!

The difference between the two landing page builders is that while GetResponse is a drag and drop editor, ConvertKit has more of a static editor. You can still edit parts of the landing page like colors, text, and images, but the elements cannot be moved:

But the models are well constructed. If you find one you like, you can edit items side by side just using tags and drop boxes - no coding required:

And if you don't even have a website but still want to collect leads, you can just use these landing pages to build a contact list and sell products..

3. What about their email marketing capabilities?

GetResponse

The power of GetResponse comes from the combination of email marketing and automation. The tool makes it easy to create email campaigns and then puts your lead development efforts on autopilot.

The first way to do this is to create autoresponders, also known as email drip campaigns. You can create and customize them using our out-of-the-box templates, and thanks to the intuitive calendar view, it's easier to see when those emails arrive in your inboxes. subscribers:

getresponse autoresponders calendar view

Now the cool part of GetResponse email marketing suite is that it gets to know your contacts through their data.

If you don't know when to send your campaigns or what time zone your contacts are in, GetResponse has two features that will automatically adjust the send time to your contact's time zone or using their past behavior data.

These are just a few examples that show why we label ourselves as the easiest and most comprehensive email marketing tool available.

ConvertKit

ConvertKit's email marketing capabilities stand out because they stay true to the basics.

First of all, ConvertKit does not use email templates. You can't add text, images, and GIFs to emails because they think the less you add, the better your chances of converting your leads.

Even if you want to add additional items, you cannot drag and drop. You're limited to an editor where you have to add things like you're in a word processor like Google Docs.

You can also easily change email marketing funnels just by clicking on them in the workflow:

Since ConvertKit also has a landing page feature like GetResponse, it's easy to combine things together to get the most out of its email marketing features. However, you have limited customization options.

4. What about conversion funnels?

GetResponse

Here's where GetResponse goes from a simple email marketing suite to a full-fledged marketing machine.

With our Conversion Funnel tool, you can create a custom “conversion funnel” using all the tools in our toolkit, such as:

Landing Pages
Stores
Facebook Ads
Instagram Ads
Social Ads creator
Sales pages
Payment processors
Follow-up/abandoned cart emails

All you have to do is choose a template, and it will tell you what items you need to add to each step of your funnel. Better yet, you can visualize it:

Simple List Building Funnel Made in GetResponse

There is a whole range of funnel templates you can use, and each step comes with helpful templates as well. So, if you need to create a landing page and an email sequence, you can use the templates in each step to create a funnel that converts without spending hours doing it.

Conversion funnels are a very useful feature because you can follow the entire customer journey from the moment a customer clicks on your ad or landing page until the moment they make a purchase.

Since you have a funnel that tracks each step, you can change the parts that aren't working and optimize the ones that are.

In the past, you would need a suite of different marketing tools to achieve this. But with GetResponse - you can do it all under one roof.

ConvertKit

Although ConvertKit has automated workflows, it does not have a conversion funnel feature.

5. Which one allows you to organize webinars?

GetResponse

GetResponse is the only major email service provider on the market to offer webinar software.

If you start a webinar using GetResponse, you will have access to key features such as:

design tools and interactive whiteboard
screen sharing / interactive chat room
recording (so that you can restart the webinar once it is over)
surveys and question-and-answer session
moderate chat
several hosts
Facebook and YouTube streaming option

Like the other tools in our suite, you'll have different webinar room layouts and other features:

Hosting a Webiner in GetResponse

Once the webinar is ready, all you need to do is set the URL, date, and time for the webinar, and you're ready to go. And your attendees can see your webinars no matter what device they're using.

Finally, using GetResponse's survey tool, you can collect feedback at the end of the webinar, and since it ties into the rest of the marketing platform, you can automate your post-webinar follow-up sequences based on their answers!

ConvertKit

ConvertKit does not have a dedicated webinar tool. Instead, it relies on integrations with tools like WebinarJam, WebinarNinja, and Crowdcast.

6. What is their price?

GetResponse

GetResponse has a plan to suit everyone, offering three different price points plus a Max plan with the price based on your list size.

Among the plans, our Plus plan is the most popular, but you should choose the plan that offers the features you need and that fits your budget.:

GetResponse Pricing Plan

If you decide to join us, we'll reward you with a discount if you choose a one or two year plan.

Choosing a one-year plan will give you an 18% reduction, while a two-year plan will allow you to reduce your bill by 30%.

The best part is, we let you try it out with our 30 day free trial.

ConvertKit

ConvertKit now has a limited free version and offers a 14-day trial period for those who want to try all of its features.

If you need access to automation and integrations, you'll need to access a paid plan.

These come in two levels: Creator and Creator Pro.

If you're serious about growing your email list and nurturing your customers using automated footage, you'll need to access one of the paid plans.

Unlike GetResponse, ConvertKit does not offer a discount if you buy a one or two year plan.

You may also want to check out:

1. GetResponse vs AWeber comparison
2. GetResponse vs ActiveCampaign comparison
3. GetResponse vs Sendinblue
4. Best Email Marketing Services for 2021

7. Which one offers ready-made templates?

GetResponse

GetResponse is equipped with tons of free designer email templates. It also has an email creator that you can use to build your own from scratch.

Let's start with the models.

GetResponse Predesigned Email Templates

They're all responsive and work on any device, and the library is regularly updated to keep up with the latest design trends, meaning your emails will never be out of date when they hit the inbox. of your contact.

Whether you want to personalize a template or create your own, the email creator allows you to add custom text, video, images and even custom code:

GetResponse Email Creator Tool

With our creator, you can:

structure emails using sections
add content blocks for images, video, text, and buttons
save sections to use on future campaigns and product launches
customize emails by adding your brand’s logos, fonts, and color palette
add custom-code elements using HTML
preview your email to see what it looks like on a mobile device or in major email clients
spam-check your message before sending it to your audience

All of these features not only make it easier to optimize campaigns to appear professional in your subscribers' inboxes, but can improve their engagement as well.

If you want to go beyond a template, the HTML feature lets you customize emails for more complex projects.

ConvertKit

ConvertKit's selling point is that it doesn't use templates.

And as a result, their email maker looks a bit like a word processor or your regular Gmail account:

ConvertKit Email Creator

The idea of ConvertKit is that the more items you put in an email, the less likely it is to reach its destination - your subscriber's inbox.

And while that's a good strategy for some, most marketers who sell their products or services online could probably use a ready-made template designed to drive conversions.
8. Which one is best for bloggers?

Have an answer

Keeping a consistent post is essential for bloggers, which is why GetResponse has created several ideal tools for bloggers.

These include:

Intuitive drag-and-drop email builder with ready-to-use templates
Rss-to-email tool that automatically extracts new messages from your feed and sends them to your audience via email
Registration forms and pop-up forms that will help you collect more newsletter subscribers
Carefully designed lead magnet funnels to help you host and promote your ebooks and other digital products
Facebook and Instagram ads for those who want to reach a wider audience
Social ad builder that lets you design engaging posts for your social media profiles
Web push notifications if you want to keep your audience up to date with new updates

GetResponse rss

GetResponse rss email editor

ConvertKit

Bloggers created ConvertKit, so it's no surprise that this is a good choice for bloggers.

If you post regularly, you can choose the days and times to schedule your emails to reach your audience

You can also filter your list with tags, segments, subscription date or even by first name so that broadcasts and RSS feeds are sent to specific audiences.

ConvertKit's RSS feed features are easy to customize:

ConvertKit RSS

The main distinction between the two tools for bloggers is that ConvertKit only has 18 landing pages. If you need a platform with more options, this might not be enough.

Additionally, ConvertKit also doesn't have the conversion funnel feature, so it may be more difficult for bloggers to convert subscribers even after they land in their funnel.

9. Do they allow you to tag followers?

GetResponse

You can automatically tag and segment prospects based on their behavior using GetResponse.

If one of your subscribers opens certain types of content or clicks links on a specific product, you can schedule GetResponse to tag them and automatically send follow ups that reflect their behavior:

GetResponse Marketing Automation Workflow Tagging Score

Example of a marketing automation workflow that assigns scoring points and marks recipients based on their behavior.

This level of segmentation helps you target prospects based on their behavior and helps you increase your chances of turning them into customers.

ConvertKit

You can also tag subscribers and create rules for your subscribers in ConvertKit.

If you want to send a specific offer to a certain group or make sure that people who subscribed to a previous course get a discount on their next one, you can.

Tag Workflow

Once the tags are added, they’ll show up in your contact feed:

Tagging ConvertKit

10. What about workflows?

GetResponse

GetResponse's visual workflow builder lets you map email automations using triggers.

You can create a sequence that targets repeat customers or people who attended a previous webinar and didn't convert.

This is what the workflow generator looks like:

Email Marketing Automation Workflow

In the workflow builder, you can add "triggers" based on conditions. So if someone just subscribed to your mailing list, the workflow might look like this:

Simple Email Marketing Automation Workflow

You can also add “triggers” for events like:

new subscribers
email opens
clicks on links
abandoned carts
product purchases
product upgrades
URLs visited (i.e. pricing pages)

You can use these triggers to create and customize your onboarding sequences, reactivation campaigns, and abandoned cart campaigns to drive engagement and sales.

ConvertKit

ConvertKit also comes equipped with workflows that you can customize based on triggers.

Workflows allow you to structure automations around three scenarios: events, actions, and conditions.

For example, an "event trigger" will send an email at a certain point no matter where the subscriber is located, while an "action trigger" will be triggered if a subscriber clicks on a link or link. call to action.

This is what ConvertKit's workflows look like:

Automation Workflows

As we mentioned before, ConvertKit makes it easy to personalize the content inside these workflows. If you click on a trigger or email, the content editor lets you edit it without going to another screen:

11. Do they provide Web push notifications?

GetResponse

GetResponse allows you to interact with website visitors through web push notifications.

These notifications can be sent to a user through a desktop web browser and a mobile web browser. Web push notifications are delivered to a user's desktop or mobile screen whenever their browser is opened, whether or not the user is on the website.

ConvertKit

You cannot run web push notifications from your ConvertKit dashboard. However, you can integrate dedicated tools like Push Push Go.

12. Which one helps you easily serve Facebook and Google ads?

GetResponse

One of the biggest hurdles for freelancers, bloggers, and small businesses is finding the time to create ads engaging enough to attract new subscribers.

GetResponse offers two tools to help you overcome these obstacles: our Social Ad Builder and our Facebook Ad Builder.

These tools make it easy to create and publish image and video ads directly from GetResponse to platforms like Facebook and Instagram.

Like other features of GetResponse, you can use predefined templates to create a professional looking Facebook ad and launch it directly on Facebook:

Once the ad is launched, you can track engagement and conversion rates from your GetResponse dashboard.

You can also automatically add Facebook Pixel to your landing pages, which you can use to retarget potential customers with your Facebook ads - also right from the GetResponse dashboard!

ConvertKit

You cannot serve Facebook or Google ads from your ConvertKit dashboard.

But you can add your Facebook pixel to your ConvertKit landing pages, so any Facebook campaigns you run will be reflected in your custom Facebook audiences.

And if you have the Creator Pro plan, ConvertKit now has direct integration with Facebook Custom Audiences so you can sync segments directly to Facebook.

So instead of spending time importing and exporting CSVs to serve Facebook ads, the integration does it automatically.

GetResponse vs ConvertKit: full feature comparison

Wrapping Up

As with any tool you invest in, choosing the right one for your needs takes a bit of research.

Not only do you need to consider the functionality of each tool, but you also need to find one that will suit your existing technology stack and your budget.

Both GetResponse and ConvertKit are email marketing engines, and each of them has different strengths.

Which one is right for you? Only you know the answer!

You Can Also Check Out:

1. GetResponse vs AWeber comparison
2. GetResponse vs ActiveCampaign comparison
3. GetResponse vs Convertkit
4. Best Email Marketing Services for 2021

GetResponse vs ConvertKit Comparisons: Here’s What You Should Know!