GetResponse vs Sendinblue Honest Comparisons: Which One Should You Choose?

 

SendinBlue vs GetResponse Camparison: INTRODUCTION

Choosing the right email marketing tool to invest in is a difficult task.

And since you're reading this, you're probably switching between two choices: GetResponse vs Sendinblue.

GetResponse vs Sendinblue honest comparisons

Each of these tools has features that can help you achieve your goals; they can help you automate your marketing efforts, grow your mailing lists, and nurture your customers.

But how do you choose the right one for you?

We won't be biased and say the answer should be GetResponse. Instead, we'll outline the features of each tool so that you can make a decision based on which one is best for your business.

GetResponse vs SendinBlue TABLE OF CONTENT

1. Which one lets you build landing pages?
2. Where can you perform A/B tests?
3. What about their marketing automation capabilities?
4. Which platform offers conversion funnels?
5. Where can you host webinars?
6. What about the pricing?
7. Which one offers ready-made templates?
8. Where are you able to send autoresponders?
9. Is there an option of segmentation?
10. What’s the customer support like with these two vendors?
11. Which platform helps you easily run Facebook and Google ads?

GetResponse vs Sendinblue: full feature comparison

Wrapping up 

To give you the best platform overview, we'll go through each key feature one by one. But if you're in a rush, here's a quick table that recaps the features included in each tool.

And here is a detailed description of the features of GetResponse and Sendinblue

1. Which one lets you build landing pages?

GetResponse

One of the biggest wins for marketers using GetResponse is our transparent landing pages.

Not only does it come with a landing page builder so you can create intuitive landing pages from scratch, it also comes with a library of over 100 ready-to-use templates.

The landing page template library in GetResponse.

And whether you choose a template or a custom landing page, the functionality is the same - you can add elements using the drag and drop editor, add custom code, and even edit images without leaving the editor. .

The landing page creator also allows you to:

• structure your landing pages using sections,
• add content blocks for images, video, text and buttons,
• add static and pop-up forms,
• add webinar registration forms,
• add a sense of urgency with countdowns,
• collect payments through our PayPal integration,
• add social sharing icons,
• add custom code elements using HTML, CSS or Javascript,
• preview your landing page to see what it looks like on a desktop or mobile device.

Since GetResponse landing pages work with analytical tools like Google Tag Manager and Google Analytics, you'll have more control over what search engines see and you'll have a better chance of ranking in search results.

Landing pages also fit into the GetResponse puzzle. They work with everything else in the marketing suite, so you can fully integrate with webinars or product launches to grow your list and get more people into your sales funnels.

Sendinblue

You can also create landing pages using Sendinblue's drag and drop landing page builder.

Like GetResponse, it comes with pre-built templates and an editor that you can use to build landing pages from scratch. All you have to do is add the items you want to your marketing workflow from the menu on the left:

Landing page editor.

Verdict:

While you can still launch landing pages with Sendinblue, you won't have access to features like webinars and funnels to give you a better chance of turning visitors into customers.

Want to try it out for yourself? You can test GetResponse completely free for 30 days. No credit card needed.

2. Where can you do A / B testing?

GetResponse

Knowing if your efforts are effective is a critical part of sales and marketing, which is why you should test and evaluate - using A / B testing.

With GetResponse's A / B testing feature, you can test various elements of email, webinar, and landing page subject lines to see what works and what doesn't.

However, what makes GetResponse such a great testing tool is that you can test even the smallest variables that can make a big difference in your conversion numbers. You can test A / B elements like:

• Colors
• Call-to-action (CTA) buttons
• Forms
• Navigation elements
• Images
• Headlines/content
• Layout

An example of A/B headline testing using GetResponse.

If you find that certain color schemes or call-to-action buttons work better than others, then you can change other parts of your marketing strategy to increase conversions.

Sendinblue

Sendinblue also has an A / B testing feature that you can use inside workflows and email sequences to test variables.

You can test individual parts of your marketing workflows, like email templates and workflow combinations, to see which are the most effective.

Setting up an A/B test using Sendinblue.

Verdict:
The main difference between the two platforms is the specificity you can get in your tests. While GetResponse lets you test smaller variables like colors, navigation settings, and even CTAs, Sendinblue only lets you test workflow paths.

3. What about their marketing automation capabilities?

GetResponse

GetResponse's suite of marketing automation tools has everything you need to create successful marketing campaigns.

The main marketing dashboard has two options that you can use to get started. The “Quick Actions” menu gets you up and running with pre-defined templates and triggers so that you can easily launch professional email marketing campaigns.

And if you want more control or need customization, the main menu gives you access to GetResponse's full suite of growth and communication tools.

Navigational menu and quick actions in the GetResponse dashboard.

Additionally, GetResponse's marketing automation workflows establish scenarios to help you nurture your leads and drive sales / conversions.

So whether your email campaigns focus on abandoned cart sequences, transactional emails, or newsletter follow-ups, GetResponse can automatically send emails for you using whatever triggers and rules you set. .

For example, if a customer abandons their cart on your site or sales page, GetResponse will take over and automatically send them an abandoned cart email to encourage them to complete their purchase:

How a cart abandonment sequence looks using GetResponse’s Marketing Automation workflow.

If you need to build your own workflow or customize a pre-built template, just use the drag and drop editor to create custom automations based on your needs.

Sendinblue

If you need to set up marketing automations for newsletter signups or abandoned carts, Sendinblue has you covered, too.

Like GetResponse, the tool has a generator that you can use to build and customize automation workflows:

Sendinblue workflow editor.

You can also take advantage of pre-built workflow templates so you don't have to spend hours starting from scratch.

Verdict:
The biggest difference is that Sendinblue doesn't offer as many workflow templates as GetResponse, so if you want to use templates your options are limited.

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4. Which platform offers conversion funnels?

GetResponse

With GetResponse's Conversion Funnel tool, you can create a visual funnel and map conversions into an editable template.

The tool allows you to create funnels for: 

• Landing Pages
• Stores
• Facebook Ads
• Instagram Ads
• Social Ads creator
• Sales pages
• Payment processors
• Follow-up/abandoned cart emails

To get started, simply choose a template from the funnel library and fill each section with additional templates or from scratch. If you are creating a new contact list, this is what the conversion funnel will look like:

Example of a simple list building funnel created in GetResponse Conversion Funnels.

You can build all types of funnels using this tool, from landing page conversions to email sequences and webinars.

It tracks every action of a contact from the moment it lands in the funnel.

If they click a link, open an email, attend a webinar - you'll know it. This way, you can monitor your marketing performance, change the parts of your funnels that aren't working, and optimize the ones that are.

Ten years ago, you would have needed a full technology stack to track and optimize marketing efforts like this. But now you can do it on one platform using GetResponse.

Sendinblue

Sendinblue does not have a feature to create funnels at this time.

5. Where can you host webinars?

GetResponse

We're proud of this one - we're the first major email service provider in the market to offer a complete webinar solution.

Our tool makes it easy to create and launch webinars by giving you access to: 

• Design tools and interactive whiteboards
• Screen sharing/interactive chat room
• Recording (so you can remarket the webinar once it’s over)
• Q&A session
• Moderated chat
• Multiple hosts

The GetResponse Webinar builder.

You can also choose to host the webinar live, or create an on-demand webinar to use in future campaigns.

Sendinblue

Sendinblue doesn’t offer any specific webinar tools in their marketing suite. 

6. What about the pricing?

GetResponse

GetResponse is designed for every type of business - from freelancers to corporate organizations.

So we've made sure our pricing plans are right for everyone.

Each of our four plans is priced differently depending on the size and features of the listing, but our Plus plan remains the most popular. Here is an overview of the features and costs of each plan:

GetResponse pricing overview.

Choosing a one-year plan with GetResponse gets you an 18% discount. And choosing a two-year plan gets you 30% off your bill.

Plus, to make sure we're the right choice for you, we're allowing you to try GetResponse with a 30-day free trial.

Sendinblue

Sendinblue offers a similar pricing structure: four different plans that are each suitable for different organizations.

Sendinblue's pricing.

The platform offers a limited free plan, as well as a Lite and Premium plan for small businesses.

7. Which one offers ready-made templates?

GetResponse

If you need to jumpstart your marketing efforts, GetResponse comes with over 500 pre-designed email templates.

Email marketing templates in GetResponse.

They are all responsive and work on any device. And the library is regularly updated to keep up with the latest design trends, so your emails will never look stale when they hit your contact's inbox.

And if you can't find a template you like in the library, you can use Email Creator to create your own. This is what it looks like:

A drag-and-drop email creator in GetResponse.

With the GetResponse creator, you can:

• structure emails using sections,
• add content blocks for images, video, text, and buttons,
• save sections to use on future campaigns and product launches,
• customize emails by adding your brand’s logos, fonts, and color palette,
• add custom-code elements using HTML,
• preview your email to see what it looks like on a mobile device or in major email clients,
• spam-check your message before sending it to your audience,

Simply add text, video, images, and even custom code — and you’re ready to send. 

Sendinblue

Sendinblue comes with 60 ready-made templates.

While the tool comes with an intuitive drag-and-drop editor for customizing the templates, your choices are limited.

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8. Where are you able to send autoresponders?

GetResponse

Otherwise known as email drip campaigns, you can create autoresponders quickly and easily using GetResponse.

The tool allows you to use ready-made templates to create autoresponders for any situation like a marketing or welcome campaign. And then, using the calendar view, see when those emails will arrive in your subscribers' inboxes.:

Manage autoresponders tab in the calendar view — GetResponse.

However, the autoresponder feature goes beyond sending emails. It also tracks how your contacts interact with these emails and keeps this data in a file.

So if a contact lives in a certain time zone or opens your emails at a specific time, GetResponse can automatically adjust the sending time of your autoresponders to match their past behavior data.

Sendinblue

Sendinblue also offers an autoresponder-like function thanks to its automation, where you can create sequences from scratch or using ready-made templates.

Using the Sendinblue dashboard, you can select an autoresponder workflow and then customize when and where you want autoresponders to be sent.:

Autoresponder workflow in Sendinblue.

Once it goes live, autoresponders can be sent automatically to new subscribers or newsletter readers.

Verdict:
The difference between the two platforms is the level of control you have over automated responses. In GetResponse, you can easily add autoresponders to any day in their cycle, without creating any additional automation workflow.

Additionally, while GetResponse intuitively collects data about when a contact opens their emails and changes sending times accordingly, Sendinblue doesn't, which means you'll have to make those changes manually.

9. Is there an option of segmentation?

GetResponse

Any tool that claims to be able to help you with your email marketing must have segmentation features - GetResponse is no different.

You can use GetResponse to segment your contacts based on the landing page they signed up for, the links they clicked on, the emails they opened, and even the amount spent on your products.

If you want to send a specific marketing campaign to repeat customers, GetResponse can segment subscribers based on previous purchase numbers:

Search based on ecommerce data and customer behavior.

GetResponse also intuitively tracks how your contacts interact with your emails and automatically assigns an engagement score (from 1 to 5). If they open your emails and click on links, they'll get a higher score.

This then gives you the ability to send marketing campaigns to your most engaged subscribers and increase your chances of further conversions.

Sendinblue

You can also segment lists using Sendinblue based on interactions such as email opens and link clicks.

You can do this by creating 'filters' and then adding them to your email workflows..

An email list search filter.

Verdict:
Sendinblue doesn't assign lead engagement scores, so you can end up guessing which contacts on your list are the most engaged.

10. What’s the customer support like with these two vendors?

GetResponse

GetResponse offers customers 24/7 support.

Customers can either speak to experts via live chat or get help via email, which is supported in 8 different languages.

And if you have an Enterprise plan, you'll even get your own account manager.

Your account manager helps you integrate, configure and optimize marketing campaigns, and is there to resolve any issues you encounter. The Account Manager also helps you analyze campaigns to identify leaks and develop ways to increase conversions and engagements.

Sendinblue

Sendinblue offers customer support with its paid plans. You can get email, phone, or priority support depending on the plan you choose

11. Which platform helps you easily run Facebook and Google ads?

GetResponse

GetResponse launched two tools to help businesses overcome the challenges of creating successful ad campaigns: Social Ad Builder and Facebook Ad Builder. Using these two authoring tools, businesses like yours can create and post ads right from the GetResponse platform.

Not only do the ads look professional, they are also tailor-made for the platforms. Images have the right dimensions and you can direct the ad directly to your intended destination URL:

Facebook ads creator in GetResponse.

Once the ads are published, GetResponse will automatically track engagement, ad spend, and conversion rates. All you have to do is check the dashboard, and if you need to make any changes, you can.

Sendinblue

You can also create Facebook ads in Sendinblue.

Using the Facebook ad builder, you can upload images, write ad copy, and associate a goal with your campaign.

Ad creator in Sendinblue.

Like GetResponse, Sendinblue tracks analytics for each ad so you can edit and optimize the campaign once it's live.

Verdict:

GetResponse has a library full of templates you can use to make your advertising efforts transparent. If you create these campaigns in Sendinblue, you will need to come up with design ideas yourself.

GetResponse vs Sendinblue: full feature comparison

End of The GetResponse vs Sendinblue Comparisons

With so many email marketing tools to choose from, picking the right one is a tough decision.

That’s why we have set up this comparison. Learn about the specific features of each platform to make sure the tool you choose meets your specific needs.

Take your time when comparing tools, and most importantly, choose the tool that will help your business meet its marketing goals.

If you've already made up your mind and want to try GetResponse, sign up for free for 30 days using the button below :).

Sign up for a 30-day free trial of GetResponse

Author's Note: This comparison is accurate as of January 11, 2021. We do our best to keep it as accurate as possible, and we check it regularly, however, if you want to familiarize yourself with what our competitors have to offer you should check it on their official website or contact their representatives. 

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