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| The Ultimate List of Best Email Marketing Services in 2021 |
When it comes to ROI, nothing beats email marketing.
Despite his age, he continues to generate $42 for every dollar invested and remains the primary strategic channel for most marketers.
It’s not surprising either. According to Statista, about 3.9 billion people around the world now use email, and that number is expected to grow to 4.48 billion by 2024. Nor is this channel just for any particular demographic. Even Millennials love it.
Needless to say, email marketing isn't just dead, it's flourishing! And if you are considering using email marketing services, you can count on:
- reach more customers on their preferred communication channel,
- boost your sales, and even
- increase your brand awareness.
So we've put together a list of 12 email marketing services you can choose from.
But before we look at them, let's go back to the same page on what email marketing services are and why they are so important.
Table of CONTENT
What’s an email marketing service?
Why is email marketing so important?
- GetResponse (yep, that’s us)
- Mailchimp
- Omnisend
- iContact
- ConvertKit
- AWeber
- MailerLite
- Sendinblue
- ActiveCampaign
- Moosend
- Campaign Monitor
- Drip
Email Marketing Services Feature Comparison
What types of businesses can benefit from using email marketing services?
What’s the ROI you can expect from an email marketing service?
Now, what’s the best email marketing software for you?
What is an email marketing service?
An email marketing service is software or technology that helps you create, manage, and improve email marketing campaigns.
A good email marketing service makes it easy for you to send newsletters, product launches, and abandoned cart emails to your list giving you the tools to do it.
For example, the drag and drop editor of most email marketing services makes it easy to create polished emails without coding skills. And other features, such as segmentation and tagging, allow you to send highly targeted and personalized campaigns.
Think of it as an assistant working for you behind the scenes. So, while you are working on projects, your email marketing department will nurture potential customers in the background and boost your brand recognition in the process.
Why is email marketing so important?
We've mentioned it before, but the number one reason email marketing is so important is that it has been proven time and time again to be the most effective marketing channel.
In a study by the Content Marketing Institute, 31% of B2B marketers said email newsletters were their best way to develop leads.
Not surprisingly, 9 out of 10 marketers use email to deliver content. And they do because the average click-through rates and conversion rates are worth it.
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| Average metrics generated with email campaigns. Data from GetResponse Email Marketing Benchmarks. |
These statistics show us why email marketing isn't just a great solution for your business - it's essential.
Not only is it still the most effective marketing channel almost 50 years after its first use, but it has also managed to make a smooth transition to mobile devices.
Take a look at an real life case study of TechSoup Polska - it will give you a much clearer picture of the importance of email marketing.
A quick case study of a business that increased sales through email marketing
TechSoup Polska helps the community and social organizations access new technologies like software and hardware by teaching them how to use them.
The company began to use email marketing, particularly a newsletter, to target its customers with new offers and suggestions.
TechSoup Polska's project coordinator Liza Nema said the company uses segmentation to send customers offers on different products, interests and equipment.
Their strategy was simple:
- The content was structured: the content sent was divided into information sections to make it easier for customers to understand.
- Every email had a consistency: Users were always aware of where the emails came from because TechSoup used their brand colors and similar graphics.
Different emails were sent to different groups: They didn't send the same email to everyone on their list. Instead, specific content was sent to segmented groups of recipients, such as sending Google Ads training information to customers using the Google Platform for Nonprofits.
So how important was email marketing to TechSoup Polska's bottom line?
After 12 months, they had a 1200% increase in the order value of their newsletters! (And by the way, they used GetResponse email marketing software!)
Now that you know what email marketing services are and why they're so important, let's take a look at our top ten email marketing service recommendations.
1. GetResponse
Key features
- Create automated email campaigns using a marketing automation workflow builder
- Preview and test your emails before sending them using Spam check and Inbox preview
- Segment your lists using advanced filters
- Track opens, clicks, unsubscribes, purchases, etc.
- Send out emails according to each subscriber’s time zone or based on their behavior
- Track and test your email efforts using analytics and A/B testing
Pricing
Plans start at $15/month for up to 1,000 subscribers. However, the tool's Plus plan, which starts at $ 49 / month, includes features like sales funnels, contact scoring, and automated workflow generators that make it even easier for small businesses to build. successful email campaigns. It offers two main types of discounts - 18% for annual plans and 30% biennial. There’s also an extra deal for nonprofit organizations.
Free Account
Free trial account available with access to all key features for 30 days – no credit card needed.
Summary
Okay, so we'll try not to be biased here (and you'll soon see that we're not).
But we believe GetResponse is one of the best email marketing services out there, because of its versatility and ease of use.
Our email template library is packed with templates that small businesses and freelancers can use to create professional and polished email campaigns right out of the box.
All you need to do is use the drag and drop tool to customize the templates by adding your branding, images and text. And you can also test and preview them before sending them to your recipients.
But the most powerful part of the GetResponse platform is its functionality. It simplifies the most complex aspects of email marketing.
For example, you can use GetResponse's workflow builder to view email campaigns as you create them and decide when certain emails are sent. So if you want a specific offer to be sent to a reader only if they click on a link, you can do that:
Not only can GetResponse automatically segment contacts on your email list, but it can also give them a score based on their level of engagement.
If a prospect regularly opens emails or clicks links, GetResponse will give them a higher “score” so you can easily see who your most engaged prospects are.
So, if you want to send an offer to people who frequently interact with your emails or who are loyal customers, you can create a campaign that targets subscribers or prospects with high scores.
GetResponse's automation tools also allow you to send autoresponders to segmented groups in your lists, like new subscribers and cart abandonments. instead of everyone on your list getting the same email messages.
It also gives you access to other tools like a landing page builder, a funnel builder, Facebook and Google Ads, as well as a webinar solution. Having these tools under one roof makes it easy to run successful email marketing campaigns without switching between platforms.
2. Mailchimp
Key features
- Easily automate scheduled email campaigns
- Track open and click rates for individual campaigns
- Check the success of each campaign with real-time reporting
Pricing
Mailchimp's free plan lets you send emails for free until your contact list reaches 2,000. However, the free plan has limited functionality. If you want to unlock them, Mailchimp's Essentials plan starts at $ 9.99 / month and gradually increases based on the number of subscribers you have.
Free Account
Yes – forever free plan.
Summary
MailChimp's simple drag-and-drop editor comes with a number of templates designed to be responsive on all devices.Small businesses can use the templates and add logos, text blocks, and images, then choose whether they want to send emails using regular or automated (on paid plan) campaigns.
Mailchimp's regular campaigns use HTML email which also offers a plain text alternative, while automated campaigns let you trigger when an email is sent, such as if someone signs up for a webinar or subscribe to your newsletter:
There’s a Mailchimp mobile app, too. It automatically syncs updates with your Mailchimp account so that you can check on campaigns in real-time from anywhere.
3. Omnisend
Key features
- Embed custom forms that feed subscribers into your email list
- Trigger email campaigns to send automatically
- Combine email marketing campaigns with SMS, push notifications, and Facebook Messenger
Pricing
Omnisend has four plans, including a forever free plan. Like Mailchimp's free plan, Omnisend is limited by the number of features you can access.
Paid options start at $ 16 / month for the Standard plan which includes 15,000 emails and automation. And the Pro plan ($ 99 / month) includes advanced reports and push notifications.
Free Account
Yes – forever free plan.
Summary
Omnisend is a combination of marketing automation tools.
The tool is tailor-made for ecommerce platforms, as many of its prebuilt automations are for cart abandonment, welcome rounds, and transactional emails.
Using its advanced features like segmentation, you can even send automated emails based on purchasing behavior. You can segment customers based on past purchases like average order value or frequency of purchase and target users with campaigns accordingly.
For example, you can send an email campaign to promote sales to people who have recently purchased a black t-shirt dress that costs at least $ 50:
For small e-commerce stores that rely on building relationships with their customers, Omnisend's segmentation options combined with automation workflows can quickly kick-start your email marketing efforts.
3. iContact
Key features
- Schedule automated email campaigns to be sent on triggering events rather than a time or date.
- Send campaigns to users based on advanced segmentation filters like gender, age, or past purchasing behavior.
- Design email campaigns using drag and drop (no HTML skills needed!)
Pricing
IContact's essential plan starts at $ 30 / month for 500 subscribers, which includes the tool's drag-and-drop editor, archive images, and welcome series automation. The professional plan starts at $ 99 / month for the same number of subscribers.
Free Account
Free trial available for 30 days.
Summary
IContact's suite of email marketing tools combine templates, RSS feeds, surveys and autoresponders to make it a comprehensive option for small businesses and freelancers.
Like the other tools on our list, iContact's drag and drop editor lets you create polished email campaigns without the need for HTML knowledge. You can then use their easy-to-use A / B split tests on a few of your email contacts to see which message resonates best:
Additionally, the tool's form builder allows you to embed forms directly into your website, landing pages, and emails, making it easy to build your subscriber list and manage it all the way. throughout their life cycle.
iContact uses features like SpamcheckTM to increase deliverability rates and make sure every email you send ends up in your contact's inbox, not their spam folder. This makes it easier to track the success of your campaigns and ensures that every email you send has a chance to be read.
5. ConvertKit
Features
- Link email sign up forms to custom landing pages
- Create custom drip email marketing campaigns from scratch
- Add trigger and automation rules to individual campaigns
Pricing
ConvertKit offers a limited and free forever plan that includes unlimited landing pages and 1000 subscribers. Paying for the Creator Plan ($ 29 / month) unlocks automated funnels, integrations, and support.
Free Account
Free trial available for 14 days.
Summary
ConvertKit is an email marketing service specifically designed for creatives such as bloggers, designers, startups, or anyone with a small business looking to grow their list.
First off, ConvertKit works great with most of the major third-party apps on the web including WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, so it's quick and easy to get started using the tool regardless. the platform you are using. reuse.
They have three key areas that help with email marketing:
- Email registration forms
- Email automation
- Email designer
Each of these features makes it easy for you to create simple, responsive elements on your website to boost subscribers and maintain relationships.
Unlike some other email marketing tools, ConvertKit also allows you to change sequences when they are up and running.
For example, you can use ConvertKit's automated workflows to edit content, create custom paths, and connect subscriber events without having to create new workflows. Just click on the event you want to edit and hit Save:
Read more: GetResponse vs. ConvertKit: thorough review
6. AWeber
Features
- Free template library with hundreds of designs to choose from
- AI-powered email template designer to create branded emails automatically
- Combines landing pages and signup forms to help you boost subscribers
Pricing
AWeber's pricing depends on the number of subscribers you have and the length of your contract. The cheapest plan is $ 19 / month for up to 500 subscribers and then the price gradually increases with their premium plans as your contact list grows.
You will get a discount of 14% with a quarterly plan or 15% with an annual plan.
Free Account
Free trial available for 30 days.
Summary
AWeber is reducing its email marketing service to the basics.
Its drag-and-drop designer makes it easy for you to create personalized emails with its mega library of free templates. If you're in a rush or need help with your design, their AI-powered assistant even creates branded email templates for you in seconds.
All you need to do is enter your website URL, and the designer will create a custom template for you that you can edit:
On top of this tech, AWeber is also one of the few email marketing services that offer all its features no matter what plan you pick.
And if you have any issues or questions, they also have 24/7 customer support on hand to help.
You may also want to read: GetResponse vs AWeber comparison
7. MailerLite
Features
- Custom HTML and rich text editor for more complex projects
- Built-in photo editor to tweak images
- A vast template library to send out targeted emails to users easily
Pricing
Like many of the other tools on our list, MailerLite offers a free forever plan, which lets you send 12,000 emails per month for up to 1,000 subscribers.However, the Forever Free plan has limited features, so if you need more their paid plans start at $ 15 / month for 1,001-2,500 subscribers and unlimited emails.
Free Account
Yes – forever free plan.
Summary
MailerLite is aimed at SMEs and solopreneurs who want to easily launch professional marketing campaigns.
The tool's growing list of integrations includes Magento, Shopify, and WordPress, making it a tool for e-commerce vendors.
For example, you can use MailerLite's drag-and-drop editor to create automated email campaigns to target abandoned carts, subscribers, or even get product reviews through built-in surveys.
MailerLite has also created a comprehensive educational program for its customers.
Every month, they publish webinars, tutorials, and marketing guides to help their clients create more successful email marketing campaigns.
You may also want to read: GetResponse vs MailerLite
8. Sendinblue
Features
- Import your existing email list easily using .csv and text file uploads
- Send out email campaigns to unlimited contacts
- Create custom transactional emails to send automatically after customer purchases
Pricing
Sendinblue is the only tool on our list that charges you for the number of emails you send, not your subscriber list. The free account allows you to send up to 9,000 emails per month (300 emails per day) before you have to pay.
As your business grows, you can switch to a plan that matches your needs. The Lite plan includes 100,000 emails / month, no daily sending limit, and AB testing for $ 25 / month.
Free Account
Yes – forever free plan.
Summary
Sendinblue ticks many boxes for an email marketing service, like having a form builder, segmentation, and automation.
Apart from having a built-in CRM and landing page builder, it also has a specific tool for creating transactional emails.
If you are selling products online, this tool is a must have.
You can configure the feature to link to your website using API, SMTP relay or plugin. Then, once a customer places an order, Sendinblue will automatically send them an email with details like their order confirmation number, date of purchase and shipping address:
The tool also has pre-built workflows you can use to send out email campaigns easily. Or, if you want to customize them to meet your specific marketing goals — you can do that too.
Read more: Sendinblue vs GetResponse comparison
9. ActiveCampaign
Features
- ActiveCampaign Integrates with over 200 apps and services
- Track where your contacts live or travel for better targeting
- Build email campaigns quickly and easily with its drag-and-drop designer
Pricing
ActiveCampaign's Lite plan starts at $ 15 / month for up to 500 contracts ($ 9 / month if you pay for an annual plan.) This will allow you to send unlimited emails, automate marketing and registration forms.If you need more contacts or features, the Plus plan is $ 70 / month ($ 49 / month if paid annually) or there is an Enterprise option that starts at $ 229 / month if you pay for one year. 'advanced.
Free Account
14-day free trial.
Summary
ActiveCampaign's email marketing tool is customer-centric thanks to its integrated CRM.
First, features like lead scoring and advanced segmentation allow you to create targeted content to send to subscribers on a smaller scale. If you are self-employed or a small business owner, this will allow you to target contacts and easily send personalized offers and information.
ActiveCampaign also has powerful automation features.
You can use their automation to automatically update contact and lead data. On top of that, you can use the tool to create complex workflows that combine triggers, actions, and logic to send targeted emails.
It's more complicated than the other tools on our list. But if you're looking for an email marketing service that can effectively target smaller groups of contacts, ActiveCampaign has the features to make it happen.
You may also want to read: GetResponse vs ActiveCampaign
10. Moosend
Features
- Track email analytics automatically in real-time
- Segment lists based on signup data
- Customize emails with the code view tool if you know your way around HTML or CSS
Pricing
The free plan includes unlimited emails, signup forms, reports, and analytics. If you need landing pages, transactional emails, and phone support, the Pro plan starts at $ 8 / month.
Free Account
Yes – forever free plan.
Summary
Moosend is for ecommerce agencies and vendors looking for a low-cost tool that still packs a punch.
It has all the marketing automations of most other tools like multiple email campaigns, newsletters, and mailing lists. It also offers a range of customizable templates that you can use to create quick and easy responsive email campaigns.
What makes this tool perfect for small businesses and freelancers is that you can add customizable signup forms to your marketing platforms, like your blog or Facebook page:
This way, you can easily build your subscriber list using an omnichannel approach, while still having access to other tools like automated workflows and real-time campaign analytics!
11. Campaign Monitor
Key features
- Contact list segmentation that helps you get more granular with your campaigns
- Visual reporting that lets you see which links in your campaigns had the most clicks
- Link review tool that ensures your emails are ready to be sent
Pricing
Campaign Monitor offers three plans: Basic, Unlimited, and Premier.
As with most email marketing providers, prices will vary depending on the size of your list and access to certain key features.
The base plan starts at $ 9 for 500 contacts, but if you want to use marketing automation for more than just welcoming new subscribers, you'll consider a minimum of $ 29 for 500 contacts.
Additionally, Campaign Monitor offers a pay-per-campaign option for those who only occasionally send emails and don't want to add another fixed cost.
Free Account
Yes – forever free, but limited to 5 contacts only. Aimed to let you test the account.
Summary
Campaign Monitor offers a reliable messaging and automation solution.
The drag-and-drop email builder, along with over 20 email templates, will help you get your campaigns ready in no time.
Its visual reporting and advanced segmentation will help you run more data-driven programs that ensure high ROI.
While it comes at a slightly higher price point, the pay per campaign option can be a useful option that will help keep your monthly costs down.
12. Drip
Key features
- Behavior-based automation built for ecommerce businesses
- You can send SMS campaigns in your workflows
- Dynamic content and personalization
Pricing
Drip only offers one type of main plan depending on the size of your email list.
The price starts at $ 19 and lets you upload up to 500 contacts to your account and gives you access to email support. Once you cross $ 99 per month, you can also contact their team via chat.
If you also want to send SMS or MMS to your contacts, you will need to pay extra. For 1,000 SMS it's $ 15 per month, and for MMS it's $ 30.
Free Account
14 free trial period available.
Summary
Drip only focuses on two channels: email and SMS.
Its main features are aimed at helping e-commerce businesses grow and better understand which marketing communications bring them the best results.
While it lacks some features typically available with other providers like landing pages and Facebook ads, it does offer some useful integrations that help you overcome this.
To make it easier for you to choose the best email marketing service, we have selected X key features and highlighted the platforms that offer them in their tool.
Author's Note: This comparison is accurate as of January 25, 2021. We do our best to keep it as accurate as possible, and we check it regularly, however, if you want to familiarize yourself with what our competitors have to offer you should check it on their official website or contact their representatives.
Now that we've explored the best email marketing services, let's discuss the types of businesses that benefit.
What types of businesses can benefit from using email marketing services?
A 2018 Inbox Report by Fluent found that 80% of Americans check their email at least once a day. This means that every type of business should use email marketing to increase their income.
If we take that down, email marketing can help businesses in three key areas:
- Build strong brand-customer relationships
- Increase customer or subscriber loyalty with stimulating emails
- Drive conversions through sales and marketing offers
And thanks to more affordable services, email marketing is no longer just for big business. In fact, email marketing is one of the best options for small businesses, consultants, and freelancers who need to grow their income on a tight budget.
You can further divide the benefits into three key areas:
Key benefit #1: You can use email to build and strengthen relationships with your customers and potential customers
If you own a small business or are a freelance writer, it is difficult to expand your customer base.
But email marketing can give you a quick way to grow your audience and paying customers.
You can send product updates or blogs to your list and strengthen your relationship with subscribers. All you need to do is take advantage of the features of an email marketing service, such as templates and segmentation, to deliver polished, professional campaigns.
If you're a consultant or freelance, you can offer discounted Christmas packages to existing customers instead of manually sending them to each customer. Using the segmentation and personalization features of your email marketing service, you can even personalize your offering based on the customer's previous purchase.
Will it increase your sales or income immediately? No, but email marketing works best when you do it regularly and frequently.
Key benefit #2: You can use email marketing as a two-way street to learn more about your customers
What do you really know about your customers?For small businesses and solopreneurs, gaining insight into your customer's needs, buying habits, and feedback is one of the most useful aspects of email marketing.
You can use email campaigns to send surveys asking for feedback on:
- What they hope to get out of their listing
- Topics they would like you to cover in your content
- Your previous job
- Product releases to improve your future offers
Remember, you might think your product or service is great.
But how are your customers feeling?
Once you have the answers, you can use whatever information you get to deliver better content and solutions to your customers that they are genuinely interested in.
What’s the ROI you can expect from an email marketing service?
Marketing can be an expensive business, especially for small businesses or startups.
This is another reason why email marketing has retained the # 1 spot as the most popular marketing channel.
A study by DMA found that the average return on investment for emails is $ 42 for every dollar spent.
Now there are some explanations for this.
First, over 80% of consumers check their emails every day - more than half of which do so 1-3 times a day. This is more than any other marketing channel like Facebook or Google can tell.
Second, and as we shared earlier, email gives you a more personalized way to talk to your customers. This is a space where you can communicate with them by first name and talk to them about their problems one-on-one.
Finally, email converts better than other channels.
In the annual GetResponse Email Marketing Benchmark Report, we see that emails generate average click-through rates of above 3.4%.
And if you look at triggered emails specifically, the engagement is 3x time higher.
If you’re still not convinced, look at another case study:
LandCafe realized the power of email marketing when the company used it to increase sales of artisanal coffee beans online.
Instead of sending customers a sales email, LandCafe created a campaign to educate customers about their products.
The company used GetResponse to launch the campaign which comprised six emails that explained:
- Where the coffee comes from
- Why their coffee is better than other brands ‘
- The characteristics of different coffee depending on its origin
- The differences between single-origin and blended coffee
- A masterclass on coffee grinding
- How to read the labels of the product in detail
When LandCafe finally launched the campaign, here's what landed in its customers' inboxes:
Company founder Łukasz Janik said the campaign was designed specifically for their main target audience: people who know the difference between the quality of mass-produced coffee and artisanal coffee.
“Our customers are making conscious choices, which gave us the idea of an educational campaign that could make our subscribers more aware and ready to buy,” he said.
The results?
Sales increased 41.30% during the campaign and 13.30% after sending a coupon to customers to encourage a first purchase.
Now what is the best email marketing software for you?
Choosing the right email marketing service depends on what you need.
Ultimately, your choice will depend on two factors: the size of your contact list and your overall email marketing strategy.
While some tools are less expensive than others, they will also lack advanced features like segmentation and automation.
Whatever your needs, one thing is for sure: choosing the right email marketing service is essential in building an email marketing strategy. Take your time, do your research - and invest wisely!
NOW, YOU ARE SUPPOSE TO READ: GetResponse Review
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