Choosing the right email marketing service provider can have a huge impact on your marketing performance and the potential of your business to grow.
This article compares two email service providers: GetResponse vs MailerLite.
The question is which of these providers best suits your needs?
If it were up to us, we would say, “GetResponse!”
But for obvious reasons we would be biased, so we will not.
Instead, we will outline 11 critical factors of each tool so you can make your own choice about which service is best for you.
Here are some features to consider when choosing between GetResponse and MailerLite!
Author’s note: This comparison is accurate on 20 January 2021. We do our best to keep it as accurate as possible, and we check it regularly, but if you want to get acquainted with the offer of our competitors, you should check it on their official website or contact their representatives.
TABLE OF CONTENT
- Which one provides ready-made templates?
- Do these tools both provide landing page builders?
- What about their marketing automation capabilities?
- What about conversion funnels?
- Super helpful customer support, anyone?
- Webinars, anyone?
- Which one has a favorable pricing structure?
- Which one offers A/B testing capabilities?
- What about autoresponders?
- This one’s basic, which one has segmentation features?
- Which one helps you to run Facebook and Google ads easily?
GetResponse vs MailerLite: Full feature comparison
Wrapping Up
1. Which one offers ready-made templates?
GetResponse
The main purpose of GetResponse is to make it as easy as possible for you to start professional marketing campaigns.
And it starts with our templates.
We have a library filled with ready-made newsletter templates. And if you want to customize it or build your own, we’ve also covered it with our GetResponse email creator.
Our templates are designed with your customers in mind – each template responds fully and works on any device.
We keep up with design trends by constantly adding new templates to the library so that your campaigns will always look modern.
And if you prefer to create your own templates, our email builder has you covered.
You can unleash your imagination and create your own original templates in two ways: (1) using a drag-and-drop builder or, (2) if you know how to code, using the HTML editor.
But whether you are starting over or adapting a template we have already designed, you can use our email creator to:
- structure emails using sections.
- add content blocks for images, video, text, and buttons.
- save sections to use on future campaigns and product launches.
- customize emails by adding your brand’s logos, fonts, and color palette.
- add custom-code elements using HTML.
- preview your email to see what it looks like on a mobile device or in major email clients.
- spam-check your message before sending it to your audience.
With the creator you can also hide individual sections of an email depending on which device it will be viewed on. For example, if you want a certain banner to appear on a desktop computer but remain hidden on a cell phone, you can do so.
Having this level of control allows you to optimize your emails so that every campaign looks perfect – no matter what device your customers view it on.
MailerLite
MailerLite also has a fairly extensive library of pre-built templates that you can use to start marketing campaigns.
They are all mobile friendly and follow the latest design trends so you can be sure that it makes your brand look good.
Plus, they have a drag-and-drop editor so you can easily customize the templates and build a professional-looking email campaign.
Like GetResponse, you can add HTML or CSS code to templates, as well as images from the built-in gallery.
Although the e-mail editor offers many features, there are some important aspects that you are missing. This includes, for example, the spam control option that helps you determine if your email message is likely to end up in the recipient’s spam folder. Another missing feature is the inbox preview feature that lets you test what your messages will look like on different devices and email clients.
Verdict:
Both tools offer great email templates that are easy to customize and will work well on any device.
Although email editors have a relatively similar UI, GetResponse Email Builder offers more features that will help you ensure that your messages not only look good, but also deliver well. And it can have a huge impact on your ROI via email.
2. Do these tools both provide landing page builders?
GetResponse
GetResponse offers all the tools you need to create a landing page that pops.
Using the Landing Page Creator, you can choose between building 100+ ready-made templates or landing pages from scratch if you want more control.
Just like the GetResponse email creator, the landing page creator can unleash your imagination.
With the tool you can:
- structure your landing pages using sections.
- add content blocks for images, video, text, and buttons.
- add static and pop-up forms.
- add webinar registration forms.
- add a sense of urgency with countdown timers.
- collect payments thanks to PayPal integration.
- add social sharing icons.
- preview your landing page to see what it looks like on a desktop or a mobile device.
- run a/b tests to pick the winning landing page design
If you need more control, you can use the editor to add custom code elements using HTML, CSS or Javascript. This feature helps you add external content or forms, such as a Twitter or review feed, to persuade potential clients with social proofs.
GetResponse landing pages can also be integrated with a bunch of optimization tools like Google Analytics, Crazy Egg, Facebook Pixel (1-click integration) and Google Tag Manager, so you can continually improve their performance.
MailerLite
MailerLite also has a landing page builder where you start landing pages on your site or by using the MailerLite domain.
With the builder, you can customize colors, fonts, and other styles to fit your landing pages with your brand and campaigns.
While MailerLite’s landing pages offer some great features, such as surveys and e-commerce integrations, they do not offer other marketing features like webinar registration forms like GetResponse.
Verdict:
If landing pages are important to you, you’ll be glad to hear that both tools provide reliable solutions. Although there are some minor differences between them in terms of UI, the main difference is in integrating these two with other solutions.
GetResponse Landing Page Creator can be seamlessly integrated with our webinars, Facebook pixels and of course Facebook and Google ads. If you are planning to run more complex campaigns that include these activities, you need to pay attention to this.
3. What about their marketing automation capabilities?
GetResponse
GetResponse’s power source lies in its marketing automation capabilities.
Within a single tool, you will find everything you need to automate your marketing campaigns – webinars, dynamic segments, automated labeling, Facebook and Instagram ads, Google Search ads, email campaigns, and marketing automation.
We also sync with tons of other marketing software via our pre-built integrations, Zapier and API.
If you want to map your customer journeys and automate communication, you can do so through our Marketing Automation Workflow Builder. Here’s what it looks like:
Within the workflow builder you can configure your automation a) by rebuilding it or b) by customizing one of the ready-made automation templates. This makes the tool perfect for advanced users as well as those who have just started.
In the workflow you can set actions, conditions and triggers. The triggers are events that start the entire workflow or one of the actions in it.
Here are some examples of these ‘triggers’:
- new subscriptions
- email opens
- clicks on links
- abandoned carts
- product purchases
- product upgrades
- URLs visited (i.e. pricing pages)
This allows you to create workflows to start on-line drills, post-purchase communications, abandoned car campaigns and much more.
MailerLite
MailerLite’s marketing automation tools allow you to set up basic automation, such as welcome email series and autoresponders.
You can cause automation so that actions take place when:
- A subscriber joins a group
- A subscriber clicks a link
- A subscriber’s field is updated
- A subscriber has a birthday or an anniversary
- A subscriber completes a form
Although the UI is fairly easy to use, there are no templates for those who are completely new to automation. It may not be a deal, but for some it’s a learning curve.
Verdict:
Both GetResponse and MailerLite provide intuitive workflow creators. For basic campaigns it will go well.
However, if you want to execute more advanced communication sequences based on events such as product purchases, abandoned cars, or attending webinars, GetResponse is the best option.
You may also want to read:
1. AWeber vs GetResponse comparison
2. ActiveCampaign vs GetResponse review
3. ConvertKit vs GetResponse – what you need to know
4. What about conversion funnels?
GetResponse
With our Conversion Funnels, businesses can quickly and easily build a rock-solid marketing machine.
You can use all our tools such as landing pages, sales pages, Facebook ads, stores and emails for abandoned cars to create a custom conversion funnel.
The funnel then tracks how successful each part of the customer journey is so you can optimize it.
Here is an example of a conversion funnel for promoting a paid webinar:
As you can see, each stage of the sale is tracked.
It’s clear how many people logged in via the landing page, how many people visited your login page, how many were converted, and how many of the contacts turned into paid customers.
The reason we love our conversion funnel feature is that in the past, marketers had to use a bunch of third-party tools to track and optimize steps in their sales funnel.
But with GetResponse you can find everything in one tool.
MailerLite
MailerLite does not currently offer a funnel conversion feature.
Verdict:
If you want to automate your online campaigns or sell your products (physically or digitally) without having to pay for extra software, GetResponse is the right choice.
5. Super helpful customer support, anyone?
GetResponse
GetResponse not only offers customers 24/7 support, but you can also choose how you want to deal with us.
Depending on the plan you choose, you can talk to our experts via live chat or email or phone. We also offer support in 8 different languages so you can reach out in your language of your choice.
In addition, clients on our MAX plan get a dedicated account manager. They will help you on board, set up and optimize your marketing campaigns, and advise you on even more technical aspects, such as e-mail delivery.
MailerLite
MailerLite also has extensive customer service.
It contains a lot of content in the Help Center, so you can search and see if you can solve a problem before you reach customer service.
And if you want to talk to someone, the options you have depend on your plan. If you have signed up for the free MailerLite plan, you have access to email support. If you pay for a plan, you can contact a customer service agent during their 24/7 live chat.
Here’s the main difference between MailerLite and GetResponse: If you want a dedicated account manager with MailerLite, you have to pay $100 extra per month. The extra cash will also send you to the front of the queue for live chat support.
Verdict:
Both GetResponse and MailerLite offer reliable support that is available 24/7. The main difference is that support for GetResponse can be reached via chat, no matter what plan you have, and with MailerLite only available once you have the paid package.
6. Webinars, anyone?
GetResponse
Our webinar solution makes us the first major e-mail service provider on the market that offers small businesses, freelancers and consultants a way to combine webinars with marketing automation.
It is very easy to start a webinar campaign.
The first step is to choose the name and time for your webinar. Then you need to customize your lobby message, the webinar reminders and the page your webinar attendees will end up in after the webinar ends.
Then you can set up your webinar. You can upload your presentation slides, customize the webinar room, test video and audio, and try out all the interactive tools that come out of the box.
Here are some of the features included in our webinar software:
- Interactive whiteboards
- Screen sharing/interactive chat room
- Recording (so you can remarket the webinar once it’s over)
- Q&A session
- Moderated chat
- Multiple hosts
- Time-limited offers with a CTA
Oh, and did we mention that the webinars are perfectly synchronized with our other tools, including Marketing Automation and Facebook ads?
MailerLite
Like most e-mail marketing service providers on the market, MailerLite does not offer webinar tools.
Verdict:
If you do not want to pay extra to hold webinars and keep in touch with your customers, you want to go with GetResponse. If you do not mind the extra cost, both tools can be integrated with other popular software.
7. Which one has a favorable pricing structure?
GetResponse
We have a pricing plan that fits everyone’s budget.
The price depends on your list size, but our Plus plan remains the most popular of our four plans. Of course, you need to look at which plan fits within your budget and offer the features you are looking for:
We also offer discounts for those who sign up for one- or two-year plans.
If you join one of our plans for a year, you will receive an 18% discount, and if you sign up for two years, you will receive a 30% DISCOUNT. There is also an extra discount for non-profit organizations.
And if you are not sure if GetResponse is the right tool for you, then take it for a test drive with our free 30 day trial (no credit card required).
MailerLite
MailerLite’s pricing plan also depends on how big your list size is.
It offers a free plan with limited features and support, available to customers with less than 1000 subscribers. Here’s the price tag you’ll be looking at if you need access to more features:
MailerLite also offers a 30% discount on annual subscriptions, but the free trial period is shorter than GetResponses – only 14 days.
Verdict:
If you just want to send basic email campaigns and build landing pages, MailerLite is slightly more affordable for the same list size.
But if you want to run more complex campaigns using Marketing Automation or tools like sales funnels, Facebook and Instagram ads, Google ads, Web Push notifications or Webinars – GetResponse has it all at a price you can’t beat.
8. Which one offers A/B testing capabilities?
GetResponse
One of the most important aspects of a marketing campaign is to find out how successful it is, and therefore you need to do A / B testing.
With GetResponse’s A / B test package, you can test everything from email topics to webinars and landing page copies to see what works and what you need to change.
change.
You can use the testing suite to test every variable on your pages and emails, like:
- Colors
- Call-to-action (CTA) Buttons
- Forms
- Navigation elements
- Images
- Headlines/content
- Layout
And if the results show that certain color schemes or navigation elements work better than others, you can change the parts of your marketing strategy and increase your conversions.
MailerLite
MailerLite’s A / B split test also lets you test subject lines and email content to see what your customers are responding to.
All you have to do is compile identical emails and change one variable, such as a subject line or a call to action, and send it to your customers.
MailerLite will then analyze their performance and pick the winning combination.
Verdict:
With MailerLite you can test only two variables at a time – whether it’s the subject line of the email or the surname.
With GetResponse you have much more flexibility. You can test several variants and elements of your marketing communications simultaneously.
The decision is therefore mostly about how advanced your communication program is and how much you want to optimize it.
You may also want to read:
1. Sendinblue vs GetResponse – which should you choose?
2. Best email marketing service providers for 2021
3. GetResponse vs. Drip – comparisons, features, and pricing
What about autoresponders?
GetResponse
You can create autoresponders in GetResponse and even visualize when they’ll hit your client’s inbox.
Autoresponder is another name for an email campaign. It is useful for marketing campaigns, email newsletters and product launches.
With GetResponse, you can create automated replies with ready-made templates and, using the calendar view, visualize when your subscribers see them:
The feature that sets GetResponse’s autoresponders apart from the competition is how intuitive it is.
With the calendar view, you can manage your mail schedule by simply dragging and dropping your messages on the appropriate days.
And for each message you can specify whether you want it to come:
- Immediately (at the same hour your subscriber opted into your list)
- With a delay
- No earlier than a particular hour (taking into consideration their time-zone)
- Only on a particular day(s)
MailerLite
You can also start basic autoresponder queues using MailerLite.
To be able to do this, you need to use their automation builder, which we have already described above.
Although it performs the task, setting up your drop campaigns is not as intuitive as with the calendar view.
Verdict:
With both tools, you can create drop-off campaigns to get started on drilling rigs, lead nurture programs, or set up e-mail courses.
The main difference is that this process with GetResponse is much more simplified.
10. This one’s basic, which one has segmentation features?
GetResponse
Our segmentation tools allow you to divide your subscribers into preset lists or custom lists, depending on the type of content you plan to send out.
You can therefore send an email campaign with a special product feature to subscribers based on the messages they have opened in the past. You can also send an email campaign to repeat customers based on the number of times they have purchased products from your site.
GetResponse also automatically scores your subscribers based on their engagement on a scale of 1 to 5.
This allows you to segment your audience according to their level of engagement and can be a great starting point for reactivation or VIP client appreciation campaigns!
You can also segment your contacts based on:
- Their subscription date
- Their subscription source
- Where they’re located
- How they interacted with your emails
- Whether they registered and attended one of your webinars
- Bought any of your products
- Bought more than X number of products or spent more than X in your store
- Any additional custom data you import from your CRM
MailerLite
You can segment subscribers and create groups in MailerLite.
The tool allows you to segment subscribers based on:
- Email campaign
- Number of emails they’ve opened
- Number of emails they’ve clicked
- Number of purchases they’ve made
- Location
- And more
These segmentation tools are powerful and offer you more than enough options to create personalized content for subscribers.
But if you need to segment your listings automatically using an engagement score like GetResponse, MailerLite does not offer a similar solution.
Verdict:
Both tools offer advanced segmentation that allows you to split your audience based on the contact information and their behavior.
What MailerLite and GetResponse lack is the option to automatically segment your audience based on their engagement and buying behavior.
11. Which one helps you to run Facebook and Google ads easily?
GetResponse
GetResponse has three super-intuitive tools to help SMEs, freelancers, and consultants easily launch ads: the creator of the ads, the creator of Facebook ads, and the Google Search ads.
Creating platforms for platforms often requires specific dimensions and images. The ad creators give you access to custom templates to create professional-looking ads and launch them directly on Facebook and Instagram.
On top of that, they help you reach specific audiences for maximum results.
For Facebook and Instagram, you can target: custom audiences, existing contacts from your email lists, people who like your business page, or people who visited your landing page.
With Google Ads, you can provide both positive and negative keywords to narrow down your audience and get the most bang for your buck.
Once you’ve set your budget and launched the ad, GetResponse automatically tracks everything from conversion rates to engagement.
And if you need to change an element like an image or your budget, you can do so from your GetResponse dashboard.
MailerLite
MailerLite does not provide tools for building Facebook or Google Ads.
Verdict:
If you want to run Facebook or Google Ads effortlessly without logging in to multiple tools, GetResponse is the right choice.
GetResponse vs MailerLite: Full feature comparison
Finish
With so many email marketing tools on the market, it can be difficult to choose the right one for your needs. And that’s exactly why we’re compiling this list.
Now it is up to you to compare each tool and invest in the one that can help you with your specific needs.
Taking the time to choose the right tool for the marketing goals of your business – and your budget – will pay off in the long run. now you may want to choose from this GetResponse vs MailerLite comparison.
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